A Useful Editing Tip
Velcro, Jacuzzi, Rollerblade, and Dumpster. These commonplace words are actually trademarks and need to be capitalized each time in writing. First, refer to a dictionary to determine if a questionable word is trademarked. It’s possible the word has become a generic trademark and no longer needs capitalization (like aspirin). If the word is not listed, check the product’s official website for its correct capitalization and spelling. Finally, take out all of the product names in your writing because who wants to advertise for free anyway?